30 years of experience

Tomorrow

I am looking for a job that matches my recent work in market intelligence, data analytics, and project management, and also uses my broad background in working with executives and leading teams.

Seeking new opportunities

Today: The Early 2020’s

I am searching for a new job in my field and continuing my education to keep up with fast-changing technology. I lead business planning, improved data reporting, and make project management more efficient using agile methods.

During my 3 years as a BI Analyst / Power BI Developer and Business Planning project manager, I consolidated core performance reporting and created a custom project management information system to reduce process and increase focus and business plan success by 30% year over year.

2010’s

In the 2010s, I moved into program management, working closely with executives, using geospatial analytics, and guiding teams through strategic planning.

At the beginning of the decade, I took a national survey with no feedback loop and started a B2B + B2C Voice of the Customer program, support system, and relevant metrics that is a cornerstone of executive decision-marking today.

As Senior Market Research Analyst, corralling relevant data at the right time, right speed, with the right people created trusted partnerships.

When separate reports, datasets, and methods were bouncing executives across platforms and pages to make one decision: consolidating this data into a geographic visual for 1 group conversation expedited a budgetary investment process from 3 weeks to 3 days.

2000’s

During the 2000s, I became skilled at client services, managing agency projects, direct sourcing, and using different marketing research methods, as well as designing websites for small businesses.

Highlights

  • Professionally Certified Researcher (PRC), MRA (now Insights Association), 2004
  • Focus group management: house, recruiting, discussion guide writing, client services, discussion guide, moderation for Fortune 500 CPG brands
  • Over 300 quantitative consumer survey research projects executed for Fortune 500 brands such as concept / product testing, market segmentation, title testing, and ad copy tests.
  • Managed 2 research data collection call centers as Client Services Manager for large government ($4M+) contracts such as the National Survey on Drug Use & Health and the World Trade Center Health Registry.
  • Utilized a scaled agile approach to converting analog surveying to a modern online format.
  • Sold, marketed, and designed websites in the late 2000’s era to SMBs on the WordPress platform.
  • Entered the supply chain marketing arena working with a regional supplier and taking Hewlitt-Packard to market on their platform, resulting in a 25% lift in sales and customer contracts.

1990’s

I started my career in market research, doing national advertising studies for Fortune 500 companies in agency and research supplier roles.

Class of 1992

Our ’90’s training video:

I’m at the 5 minute mark

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